…that is the question and the source of much internal debate. As a digital marketer, I believe in rolling up my sleeves and practicing what I preach. As an introvert, my natural comfort zone is to be an observer and not put too much out on the public record. Clearly you see which side won. And it only took 6 years.
Now on to the first task… must find a creative (yet meaningful) name/URL for said blog. Hmmmmm.
My first thought was mandatoryfun.com. Firstly, I am a huge fan of irony. It makes me unreasonably happy. Secondly, I am a big advocate for creating joy and engagement in all my endeavors. Those I have had the pleasure of working with know that every team meeting must start with mandatory fun. Sure, it starts out feeling forced, but it turns enjoyable once teams have built up trust in intentions.
Unfortunately, per GoDaddy, that URL was taken. So I broadened my search and looked up a list of top oxymorons (thank you, Google). Only one was available – largelyinconsequential.com. I snatched that bad boy up, but then had second thoughts. Way too long and who the heck will be able to spell that? There was clearly a reason it was still available.
On to the next one. I spend a lot of time in Powerpoint. A lot. My journey started as a newbie investment banker, regularly toiling over 100 page pitch decks until 1 in the morning. I have fond memories of checking for consistency in footnote punctuation and ticking and tying numbers between cash flows and income statements.
I moved on to create decks for a multitude of reasons – to tell stories to get teams aligned and excited, to share vision and strategic plans with executives and field teams, and to lay out initiatives with timelines and KPIs for annual planning (the dreaded Gantt chart – more on that later).
Through all the years of deck building, colors and templates have changed, but one rule has held constant. Never go below 10 point font.(1) Just don’t do it.
(1) Fine print: I lied. There is one exception. Footnotes may be 8 point. But they may not be bolded, italicized or underlined.
And now for the obligatory Powerpoint: